There is a comment on yesterday’s blog, by Debbie Levitt, CEO of As Was.com. There is also a new rant on the corporate blog.
Quoting from the As Was website “As Was makes you remarkable! Founded in 1995, As Was is a full-service eCommerce and online marketing firm.”
Debbie writes about libel in her comment, to clarify, the definition of libel is: a false publication, as in writing, print, signs, or pictures, that damages a person’s reputation.
Debbie the words I quoted are your words which came up on the first page of a Google search. Like it or not, as CEO of As Was those words are associated with your business and contribute to your business image. Any damage to your reputation is self inflicted.
The drunk girl who spilled her drink on you at a concert did so because she was drunk. That is a reason, not an excuse. What was your excuse? Did nobody ever tell you that two wrongs do not make a right? You lowered yourself to her level and then bragged about it on your corporate blog. Now you think it is unfair because people may associate that incident with the way you run your business?
I would never call myself a marketing expert but my unsolicited advice to you would be to keep your corporate blog purely business. Take all of your personal musings, your classmate who sent a friend request on Facebook, your landlord problems, opinions on politics and religion, the drunk girl at a concert and make a new personal blog. Disassociate.
Slander: A false tale or report maliciously uttered, tending to injure the reputation of another; the malicious utterance of defamatory reports; the dissemination of malicious tales or suggestions to the injury of another.
Last month your target in your self appointed role as champion of ethics and defender of truth on the internet (with a healthy chunk of self promotion) was Frooition. Shortly thereafter you publicly retracted your statements. You said you were not going to do it again, but, here we are!
“I have said that I hope they succeed, and I do hope that. I think some of their marketing could end up hurting them, and I think they should rethink some of it. I stand by those statements….
I also think it’s interesting that I come out and say hey, something written on this website makes this company look like it’s doing something unethical. And the response is to attack me personally.”
Do you have a professional relationship with Bonanzle? Did Bonanzle ask your opinion of their marketing ethics? In what way does the manner Bonanzle choose to run their business concern you? If that is not plain enough, what business is it of yours?
I’m not sure why he’d leave up anything that someone could easily read and find that makes something Bonanzle is doing look less than ethical.
Although I know this is a complicated and difficult concept to understand it is called honesty and transparency. The whole site is riddled with it. No censorship, no secret meetings with non disclosure agreements and no Debbie your post has not been removed from the Forum, Bonanzle does not do that. It is there, check the forum headings and I am sure you will be able to figure out where it is.
You made an indefensible attack on another company, this time in your corporate blog. I believe that to be actionable (def. #1) and since you seem to be making a habit of it I hope you have good representation.
To anybody else who is still reading,
Y’all come back!
edited 2/23/09 to add tag ‘reputation’