A New Old eBay?

India and Jerry Whitney are typical eBay Mom and Pop small sellers, their feedback reflects the fact that small sellers are typically also buyers. Registered since November 2006 the Kentucky based couple have 100% positive feedback liberally sprinkled with comments like “fast shipping, great packing” and “Combines shipping cost w/o having to ask - a big bonus”; they have many, many repeat buyers. Detailed Seller Ratings of 4.8, 4.8, 4.8 & 4.7.

They are the kind of people eBay have rejected in favor of giant discounters, high volume sellers with minute sell through rates.

In their own words:

We had dreamed of a site to where there were no listing fees, and low final value fees, after paying eBay huge amounts of our hard earned money every month. A site to where you could interact with sellers and buyers live and not have to play email tag with them.

Instead of just dreaming they put a lot of time, hard work and money into building their own auction site which they named efleaa.com, they would have liked eflea but that had already been taken.

After briefly experimenting with out of the box auction site packages, which they rejected, a programmer was hired and efleaa.com launched in Beta last summer. Months of tweaking and refining followed. Jerry and India believe their site is ready to go to work now and would like to invite you to check it out.

The Nitty Gritty

The Whitneys have chosen to offer a subscription based business plan for sellers wanting a booth starting at $4.95 per month, with substantial discounts for longer term prepayment. Sellers may opt to list without a booth. There are no listing fees and final value fees range from 5% for items selling at less than $100 down to 1% on items over $5000.

Efleaa has auction, buy it now and best offer formats, a seller can list an item for between 1 to 10,  (sellers choice) 14 or 30 day periods. Google Checkout and PayPal are both integrated on the site and sellers may choose to accept money orders or checks. All fixed price listings are uploaded to Google base daily.

I admire Jerry and India Whitney for having the courage to do more than dream. Their site shows that a great deal of thought has gone into the concept.

The bottom line

Buyers will come to efleaa.com for fixed price listings if sellers price sensibly and offer attractive goods because the listings are uploaded to Google Base. For an auction site to be viable there must be bidders, the more bidders the better.

Publicity on the scale needed to bring auction buyers to a site is very very expensive and is an ongoing expense. This is a completely different game from fixed price.

Sellers need to carefully consider the question of whether they are competing against themselves when listing on more than one fixed price venue.

The odds are against efleaa.com but they have my admiration anyway. I wish them well.

Y’all come back!



  1. Thank you for a well written article on efleaa, many thanks
    to you and we wish you continued success with your future endeavors. May you live as long as you want and not want as long as you live.
    Jerry and India Whitney

  2. This is good information to have. Thank you. I will be back to see what else is going on. And thank you for supporting Cystic Fibrosis!

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