An announcement from eBay this morning, one week after the announcement by Stephanie Tilenius, Senior Vice President & General Manager, eBay North America of the second and final major release of changes that impact our business for 2009.
Ominously, (def. #1,2) the latest announcement is about imminent “testing” of the new Top Rated Seller badge.
“Starting this week and over the next few weeks, we’ll be testing the badge in search results and item pages for a small percentage of eBay traffic.”
I have asked “If the TRS badge and program is rolling out in September, why is eBay testing it now?” Because I am a mere blogger I am not holding my breath waiting for a reply. eBay does not respond to queries from small-fry (def. #2) like me.
Over the years eBay has had some wonderful ideas. Implementation has often been less than wonderful. Am I unique in wondering not only what exactly there is to test about the badge but also why eBay did not do this testing before launching the program?
Those bi-annual (def. #1) buckets of change
Last week Ms Tilenius said:
“Most of these updates will launch between September 22 and October 1, 2009″
Undoubtedly most eBay sellers are grateful eBay has seen the light and is consolidating updates and policy changes into two releases rather than weekly or daily as was sometimes the case in 2008.
A radical thought
Could some of those highly educated executives with MBAs from our finest universities explain to those who schedule the updates the desirability of scheduling changes to hinder peak selling season as little as possible? Updates in, for example January and June, effective in March and August respectively, might achieve the objective.
You see, successful retail is not generally “in the moment”. It requires planning before implementation. I order my high season stock before June because I don’t want to be limited to what other sellers rejected.
As Auntie May says “The early bird catches the worm.” I don’t want to run out of worms.
The last thing any seller needs is to have a “new and improved Best Match” launching in September. That is not a change that could merely impact my business, it could well be a fatal collision.
Not that eBay affects my business these days, I changed the channel.
Y’all come back!
P.S. In case you didn’t know, for some sellers high season is ‘Back to School’ or ‘Going to College’, mid July through early August; for many others September is the start of the season which will run through about mid December.