INK-tionary or Alphabet Soup

AR Average Revenue, pricing definition, total revenue divided by the number of units sold.

ASP Average Sales Price

B&M Bricks and Mortar, refers to a traditional retail storefront. Many B&M also have an online presence.

B2B Business which sells to other businesses

B2C Business which sells to the consumer

CEO Chief Executive Officer, the big boss.

CFO Chief Financial Officer, the head bean-counter

COO Chief Operating Officer is typically is responsible for the day-to-day management of the business implementing strategy thought up by the CEO. A sort of stratospheric gofer often in line to be the next CEO.

CMS Contact Management System, could be something a simple as a Rolodex or address book, more usually very expensive software.

CPC Cost per Click, similar to PPC, online advertising payment model in which payment is based on click-throughs.

CPM Online advertising payment model based on cost per 1000 impressions or views.

CRM Customer Relationship Management, software system supposed to co-ordinate marketing efforts while decreasing costs and improving efficiency.

CSE Comparison Shopping Engine.  Requires a data feed, generally allows input of coupons and sales, you pay per click. Examples, The Find,

CTA Call to Action, the part of your message that attempts to persuade a person to do something, eg Buy now! Call now!

EBIDTA Earnings Before Interest, Taxes, Depreciation and Amortization; the income before interest and taxes and depreciation and amortization have been subtracted used as an indicator of a company’s profitability.

GMV Gross Merchandise Volume, total volume of sales, usually over a specified period.

Pinks eBay customer service representatives back in the days when eBay had customer service. So called because of the pink background stripe at the head of their postings on the eBay forums, when eBay still had forums.

PPC Pay per click, similar to CPC, online advertising payment model in which payment is based solely on click-throughs. But wait! It gets worse,see PPCSE

PPCSE A search engine where results are ranked according to the bid amount and advertisers are charged only when a searcher clicks on the search listing.

PPS Pay Per Sale, online advertising payment model in which payment is based solely on qualifying sales. Example

ROI Return on Investment, cash flow from an investment to the investor over a specified period of time, usually a year, calculated as the ratio of money gained or lost on an investment relative to the amount of money invested. Usually expressed as a percentage.

SCRM Social Customer Relationship Management

SEO Search Engine Optimization, making pages readable to search engines and emphasizing key topics related to your content.

SERP Search Engine Results Page, typically the first page resulting from an organic search.

SFA Sales Force Automation, part of a CRM system that automatically records all the stages in a sales process. Basically a contact management system.

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